Power Delivery
People's Cooperative Services' wholesale electric power supplier is Dairyland Power Cooperative. With headquarters in La Crosse, Wisconsin, Dairyland Power Cooperative is a generation and transmission cooperative (G&T) that provides the wholesale electrical requirements and other services for 25 electric distribution cooperatives and 19 municipal utilities in the Upper Midwest. In turn, these cooperatives and municipals deliver the electricity to consumers--meeting the energy needs of more than half a million people. Dairyland was formed in December 1941. Today, the cooperative’s generating stations (coal, hydro, natural gas, landfill gas, animal waste-to-energy) have more than 1,100 megawatt capacity. Dairyland delivers electricity via more than 3,100 miles of transmission lines and nearly 300 substations located throughout the system’s 44,500 square mile service area. Dairyland’s service area encompasses 62 counties in four states (Wisconsin, Minnesota, Iowa and Illinois). Dairyland, a Touchstone Energy Cooperative, has provided low-cost, reliable electrical energy and related services for 65 years. Click here to learn more about our power supplier, Dairyland Power Cooperative |
![]() Power Delivery Genoa Station #3 (G-3), located on the bank of the Mississippi River about 20 miles south of Dairyland Power Cooperative's La Crosse, Wis., headquarters, was completed in 1969 at a cost of $56 million. This super efficient, single unit station has a generating capacity of 379 megawatts of electricity. |



